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How to Achieve Google Adwords Success - Part One
By Matt Bacak
Are you an Internet marketer searching for effective and lucrative ways to reach customers? Would you like to utilize an advertising program that will send you qualified customers who are interested in your product? Perhaps you build e-mail lists that enable you to repeatedly market to customers. While this is a valuable advertising strategy, it is not the only one should employ. Add the advertising program of “Google Adwords” to your marketing campaign to bring in more quality customers.
Have you already jumped on the Google Adwords bandwagon? If so, then you need to know the tips and tricks to maximize your profits on Google Adwords. Learning the secrets of the Google Adwords professionals will set you apart from your competition and yield you a top notch customer list and increase sales. There are seven steps to Google Adwords success that can shoot you to the top. This article will discuss the first three Google Adwords success steps.
Google Adwords Success Step #1: Bid in odd amounts.
It is human nature to think of bid amounts in 5’s, 10’s, 15’, 20’s, etc. This thinking will lead a majority of the Google Adwords bid amounts to be $0.25, $0.50, etc. When you bid these amounts then you will most likely have other bidders that have bid the same amount. If you bid a little different then your competition then your placement will increase. Essentially, bidding in odd amounts such as $0.17, $0.23, etc. will help you move up one or two spots in your Google Adwords placement while only making a minor increase in your cost.
Google Adwords Success Step #2: Always split test by running either an “AB” split test or an “ABC” split test. What is a split test? A split test is a scientific test of your marketing copy. Basically you set up two advertisements and test to see which advertisement is more effective in the market.
For example, you write advertisement “A” which has a headline, two description lines, and the URL. Then you write advertisement “B” which is the same as “A” except you modify ONE part of the advertisement. It is vital to change only one element at a time so you can pinpoint what affected the performance of the advertisement. Which advertisement brought in the most clicks and customers? Don’t make a quick judgment. You should conduct the test for at least 30 clicks per advertisement before crowning a winner.
Google Adwords makes it extremely easy to modify advertisements. An “ABC” split test would involve created a third advertisement and testing all three advertisements. Google Adwords is about testing and tweaking so you should constantly engage in split
testing.
Google Adwords Success Step #3: Use “Dynamic Keyword Insertion” code that will increase your click through rate for your overall campaign. The code you should use is {KeyWord: Default Headline} which you will place in your headline. Dynamic Keyword Insertion is effective because it will create a bold headline on the advertisement that exactly matches what the customer has typed into the Google search engine. Therefore, the headline is dynamic and always changing to create a personal advertisement headline for each customer. You can find more information about “Dynamic Keyword Insertion” at Google.com.
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